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World TB Day, falling on March 24th each year, is designed to build public awareness that tuberculosis today remains an epidemic in much of the world, causing the deaths of nearly one-and-a-half million people each year, mostly in developing countries.
It commemorates the day in 1882 when Dr Robert Koch astounded the scientific community by announcing that he had discovered the cause of tuberculosis, the TB bacillus. At the time of Koch’s announcement in Berlin, TB was raging through Europe and the Americas, causing the death of one out of every seven people. Koch’s discovery opened the way towards diagnosing and curing TB.
JOIN THE #ItsTimeToEndTB SOCIAL MEDIA CHALLENGE
Itās time to get the support of the online community to #EndTB. Join the #ItsTimeToEndTB social media challenge and show your solidarity to #EndTB. We want the world to know that people affected by TB are not alone in their fight and we want to show that we cannot end TB alone.
How do I join the challenge?
1. TAKE A PICTURE WITH A FRIEND
Due to the outbreak of the COVID-19 (Corona virus) situation, we challenge you to find fun alternative ways to connect and show your solidarity to the fight against TB WITHOUT touching hands. Check out some of our ideas, we look forward to your creativity!

2. WRITE YOUR MESSAGE (See suggested messages below)
We have 10 years to end TB ?, a deadly disease killing millions. I challenge @Nina to take up the #ItsTimeToEndTB challenge. Post a pic with a message to #EndTB, tag a friend & spread the word! #WorldTBDay
Letās fight harder, stronger, together and #EndTB by 2030, we have only 10 years ?. I challenge @James to take up the #ItsTimeToEndTB challenge. Post a pic with a message to #EndTB, tag a friend & spread the word! #WorldTBDay
3. ADD #ItsTimeToEndTB AND TAG @StopTB
4. POST IT ON TWITTER, FACEBOOK OR INSTAGRAM5. CHALLENGE OTHERS TO JOIN THE FIGHT
SHARE A CAMPAIGN IMAGE
1. SELECT A CAMPAIGN IMAGE
2. USE THE SUGGESTED TWEETS BELOW OR CREATE YOUR OWN TWEET
- 13 billion USD per year is needed for TB prevention and care, to meet the UN TB Targets. Currently available funding is only half of this amount. This #WorldTBDay itās time to fully fund it. UN TB Targets: https://bit.ly/3800PzM #ItsTimeToEndTB
- The world needs more than 2 billion USD annually for TB R&D to develop new tools to #endTB. Despite an increase in 2018, the funding is still less than half of what is needed. Learn more in @StopTBās new Global Plan: http://bit.ly/2sARpf3. #ItsTimeToEndTB #WorldTBDay
- The diagnostic gap in TB is huge! 3 out of 10 million people developing TB are missing from care. This #WorldTBDay we call for funding and political commitment to scale up rapid molecular testing and improve access to diagnosis of TB and drug-resistant TB. #ItsTimeToEndTB
- The @StopTBās Global Plan calls for stronger political leadership to stimulate and predefine the Paradigm Shift needed for countries and the world to achieve the UNHLM TB targets and be on track to #EndTB. Global plan: https://bit.ly/3cboYqH #ItsTimeToEndTB #WorldTBDay
3. POST IT WITH #ItsTimeToEndTB AND #WorldTBDay
View and download more materials and messages about the Stop TB campaign here